When Emesent contracted Absolute Translations to assist with their localisation endeavours, Emesent was a “scale-up”: a company with high revenue, lots of raised capital, and, crucially, international ambitions.

When a business hits this level early and accelerates quickly, it’s known as “hypergrowth”, which is both a chaotic and very exciting period for a scale-up where things are happening fast and hurdles are everywhere.

One of the biggest hurdles to adapting to those changes and expanding globally are new barriers of culture and language.

Emesent have a large reseller network in 30 countries so having accurate, reliable translations of documentation is imperative. It makes your customers feel seen and appreciated when you can provide documentation in their own language.

So for Emesent it was essential to have the right localisation strategy.  The potential benefits of Hovermap were universal and Emesent wanted to share those with the world.

Investing in hiring a professional translation company that use qualified in-country translation teams to localise their marketing collateral, meant that Emesent could offer their global resellers high quality localised content for their end clients locally and this gave Emesent a competitive advantage.

Emesent’s growth has soared and statistics show that the localised website has had more than 100K web page views for Japanese alone in February 2023.

Thanks to this success Emesent is continuing an impressive growth path across the APAC, EMEA and LATAM regions.